When the clock struck midnight, and the new year rolled in, did you ever think that 2020 was going to be held to ransom by a global pandemic?
An entire year has come and gone and the effects still remain. Trending more than your favorite celebrities, and overshadowing Brexit and the US presidential inauguration, Covid-19 has hijacked top Google searches and hot topic reports.
The human race is incredibly resilient, and Covid-19 has forced us to slow down and reflect on how to be better and do better. Now, from this dark period, light is now finally starting to shine through.
2021 marks the second time in 22 years that the Pantone Color Institute has chosen two colours to represent the Color Of The Year. In an era when we need it most, this year’s colours are PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, signifying,
‘A marriage of colour conveying a message of strength and hopefulness that is both enduring and uplifting’.
The realness of Covid-19 requires composure, resilience and strategy, as embodied in the assurance of grey, and after the rain comes the sun, the signal of change and positivity, typified in the yellow that welcomes new energy, clarity and the promise of something fresh.
The union of grey a solid, grounded colour and yellow, the sunny shade of optimism and vitality, births a colour combination that is supportive of each other’s unique elements; giving us foundational strength yet allowing us to aspire and hope at the same time.
Inspired by these two contrasting colours, the mood of the BMUSE Pantone Collection is a duet of acknowledging the uncertainty of these unprecedented times, and encouragement; motivating you to remain in good spirits. Better, brighter days are coming.
Stay safe. Stay strong.
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